S3E08: "Mastering Career Transitions" with Xavier Bertrand, Vice President Peripheral Interventions EMEA at Boston Scientific

The Marketing Consultation

This episode of The Marketing Consultation features Xavier Bertrand, a healthcare industry leader with a remarkable career spanning multiple roles, companies, and regions, currently serving as Vice President Peripheral Interventions EMEA at Boston Scientific. Xavier joins us to discuss his journey, the driving forces behind his career transitions, and his unique approach to leadership.

Xavier reveals how his career was largely shaped by curiosity and the constant desire to learn. He shares valuable lessons on navigating transitions in the healthcare industry, from embracing new opportunities to adapting to different team dynamics. A true advocate for learning and growth, he highlights the importance of humility and active listening, especially when stepping into new roles.

We also dive into Xavier’s leadership philosophy, including his use of "assimilation workshops" to help align teams and foster collaboration. His approach to leading through trust, authenticity, and purpose has been key in driving successful turnarounds and leading high-performing teams.

From a marketing perspective, Xavier reflects on the evolution of healthcare marketing and the shift from product-based strategies to customer-centric solutions. He discusses the critical role of data, digital tools, and agility in today’s rapidly changing landscape, while reminding us of the timeless importance of understanding customer needs.

This episode is packed with actionable insights for healthcare marketers and leaders alike, covering everything from career development to building strong, adaptable teams.

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