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Bonita Durand - Vice President Global Product at Lacoste
Manage episode 261367653 series 2582495
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In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new audiences. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.
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