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Moment Makers: Episode 3 – You’ve Got the Data. Now What?!

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Kandungan disediakan oleh Salesforce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Salesforce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

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123 episod

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Fetch error

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Manage episode 269101223 series 107975
Kandungan disediakan oleh Salesforce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Salesforce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Resources:

  continue reading

123 episod

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