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B2B Marketing Automation
Manage episode 433057297 series 3457572
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Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation.
They break down:
➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams.
➡️ What to automate: Nurture campaigns, ads, reminders, social media, data reporting, lead follow-up, sales tasks, chatbots, and more.
➡️ How to automate: Prioritize low-lift, high-impact tasks first, keep it simple, and always test before fully automating.
➡️ What NOT to automate: Broken processes, tasks that require a human touch, and creative elements.
Dacia and Daisy share real-world examples and best practices to help you implement effective automation strategies for your B2B business. Whether you're just starting out with automation or looking to level up your existing efforts, this episode is packed with valuable insights.
Don't miss out! Hit the like button, subscribe to our channel, and leave a comment below with your specific automation questions or challenges. We'd love to hear from you!
Visit us at themarketingblender.com for more information about our fractional CMOs and outsourced marketing teams.
Let's blend your marketing for success!
#MarketingAutomation #B2BMarketing #TheMarketingBlender #DaciaCoffey #DaisyMcCarty
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💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty
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