Tips for Selling at Trade Shows, Art Galleries, and Craft Shows

The Maker’s Quest

In this episode, the guys talk about their experiences at tradeshows, art galleries, and arts and crafts shows. They talk about what they do to make the show successful and things that are challenging.

Hosted by Brian Benham

https://www.briansbenham.com/

Portfolio: https://www.behance.net/Brian_Benham
Brian On Instagram: https://www.instagram.com/benham_design/
YouTube: https://www.youtube.com/channel/UCXO8f1IIliMKKlu5PgSpodQ
Custom Furniture https://www.benhamdesignconcepts.com/

Greg Porter

https://skyscraperguitars.com/
Greg On Instagram: https://www.instagram.com/gregsgaragekc/
YouTube: https://www.youtube.com/c/SkyscraperGuitars
YouTube: https://www.youtube.com/c/GregsGarage

Show Notes

• Sometimes, the best contacts you make at a show are with other vendors for B2B business.
• Not everyone gets enough orders at the show to pay for the booth fee, but people often remember you and become future customers.
• The general rule of marketing is 1 out of 1000. On average you have to hand out 1000 business cards to get 1 customer. or 1000 clicks to get a sale, etc.
• Sharing a booth fee can help bring down the cost, but check the booth rules to be sure you aren't breaking their rules and get kicked out.
• Have literature that customers can take with them so they can look you up later.
• Present yourself in a professional, friendly manner; don't have RBF (Resting Brian Face)