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Kandungan disediakan oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Lubetkin on Communications 10/21/2017: PRSA New Jersey "Content Marketing & Storytelling Panel"

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Manage episode 189957301 series 7167
Kandungan disediakan oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results. Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier. In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America's New Jersey Chapter, held October 19, 2017 in Rahway, NJ.

  continue reading

783 episod

Artwork
iconKongsi
 
Manage episode 189957301 series 7167
Kandungan disediakan oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Lubetkin and Steve Lubetkin (steve@lmediacos.com) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results. Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier. In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America's New Jersey Chapter, held October 19, 2017 in Rahway, NJ.

  continue reading

783 episod

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