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Zanaba Poland: The grass is always greener
Manage episode 435548672 series 3231021
Kandungan disediakan oleh The Lonely Marketers. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Lonely Marketers atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection.
Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing.
Key Topics:
- The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and budget constraints.
- Navigating Recruitment Marketing: She shares insights on overcoming challenges, such as demonstrating ROI and building relationships with business leaders.
- The Benefits of a Diverse Marketing Background: She reflects on her experience transitioning from corporate marketing to recruitment marketing and highlights the transferable skills she gained.
- Building Customer Loyalty: Zanaba emphasises the importance of customer lifecycle marketing in the recruitment industry, including post-placement follow-ups and relationship building.
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