Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kandungan disediakan oleh Borrell Associates and Gordon Borrell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Borrell Associates and Gordon Borrell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
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Kandungan disediakan oleh Borrell Associates and Gordon Borrell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Borrell Associates and Gordon Borrell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they do best -- selling higher-margin O&O inventory. They get some insight from omnichannel marketing expert Oliver Jacob, president of Frequence.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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132 episod
MP3•Laman utama episod
Manage episode 356510686 series 3247431
Kandungan disediakan oleh Borrell Associates and Gordon Borrell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Borrell Associates and Gordon Borrell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they do best -- selling higher-margin O&O inventory. They get some insight from omnichannel marketing expert Oliver Jacob, president of Frequence.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
…
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132 episod
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