Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler

The Linkedin Famous Podcast

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1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

6 days ago1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

about a year ago 34:27

MP3•Laman utama episod

In the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.

What You’ll Learn in This Episode

The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
The untapped potential of LinkedIn as a testing ground for content ideas.
LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
Creating a book from LinkedIn posts.
Building a LinkedIn content strategy that aligns with business goals and personal values.

Memorable Quotes

“If you help just one person with your content, it’s worth it.”
“LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
“Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
“You need leadership buy-in for a successful LinkedIn employee takeover.”
“Being creative and vulnerable makes you relatable, and that’s how you build trust.”

Tactical Takeaways You Can Apply Today

Test content ideas on LinkedIn to refine what resonates with your audience.
Use data to track engagement on LinkedIn posts and double down on winning themes.
Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
Foster authenticity by encouraging team members to share personal and professional stories.
Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).

People, Tools, and Resources Mentioned

Sales Hacker
Outreach
Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
Operator
Gaetano DiNardi

Follow Max Altschuler

LinkedIn: https://www.linkedin.com/in/maxaltschuler
Website: GTM Fund

Stay Connected:

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
Spectamur website: https://spectamur.com
LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com

10 episod

#Business #Marketing #Brad Zomick

Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler

The Linkedin Famous Podcast

published about a year ago

Kongsi

MP3•Laman utama episod

What You’ll Learn in This Episode

The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
The untapped potential of LinkedIn as a testing ground for content ideas.
LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
Creating a book from LinkedIn posts.
Building a LinkedIn content strategy that aligns with business goals and personal values.

Memorable Quotes

“If you help just one person with your content, it’s worth it.”
“LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
“Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
“You need leadership buy-in for a successful LinkedIn employee takeover.”
“Being creative and vulnerable makes you relatable, and that’s how you build trust.”

Tactical Takeaways You Can Apply Today

Test content ideas on LinkedIn to refine what resonates with your audience.
Use data to track engagement on LinkedIn posts and double down on winning themes.
Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
Foster authenticity by encouraging team members to share personal and professional stories.
Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).

People, Tools, and Resources Mentioned

Sales Hacker
Outreach
Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
Operator
Gaetano DiNardi

Follow Max Altschuler

LinkedIn: https://www.linkedin.com/in/maxaltschuler
Website: GTM Fund

Stay Connected:

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
Spectamur website: https://spectamur.com
LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com

10 episod

#Business #Marketing #Brad Zomick

Semua episod

1
Mastering the Art of the Social Hook and Grabbing Attention with Melissa Rosenthal 34:27

2 days ago34:27

34:27

Melissa Rosenthal has spent her career mastering the art of attention—from crafting viral hooks at BuzzFeed, to breaking LinkedIn video at Cheddar, to turning ClickUp’s employees into organic LinkedIn powerhouses. Now, as CEO of Outlever, she’s helping B2B brands rethink how they create content that actually drives impact. In this episode, Melissa shares her playbook for LinkedIn success—including why clickbait kills trust, video builds relationships, and engagement isn’t the goal—business impact is. What You’ll Learn in This Episode: How Melissa and her team at BuzzFeed pioneered the viral hook formula Why video on LinkedIn is an unfair advantage and how to use it Why your own story beats another Steve Jobs post How ClickUp turned employees into LinkedIn creators and scaled organic reach The right way to measure LinkedIn success (hint: it’s not just engagement metrics) Why going viral doesn’t matter—but building relationships does Memorable Quotes: "The hook makes or breaks your post. If people don’t stop scrolling, nothing else matters." "Clickbait kills trust. If you don’t deliver on the hook, you lose your audience forever." "Video builds trust faster than text. People connect with faces, voices, and energy." "We don’t need another Steve Jobs story. We need your story." "You don’t need 10,000 likes. You need the right 10 people to care." Tactical Takeaways You Can Apply Today: Craft strong curiosity-driven hooks without resorting to clickbait Use video on LinkedIn to deepen audience connections and drive engagement Tell your unique story instead of repeating the same startup clichés Train employees to become LinkedIn brand ambassadors like ClickUp did Measure LinkedIn’s impact through inbound mentions and brand awareness studies Forget virality and focus on content that builds trust and relationships People, Tools, and Resources Mentioned: Outlever – Melissa’s company helping B2B brands master LinkedIn content BuzzFeed & Cheddar – Where Melissa developed her expertise in viral content and video ClickUp – A company that scaled LinkedIn reach through employee-driven content Brand Awareness Studies – An underrated way to measure LinkedIn’s true impact Follow Melissa Rosenthal: LinkedIn: https://www.linkedin.com/in/melrosenthal Outlever: www.outlever.com Until Next Time, Stay Connected. Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

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Suck It Up, Buttercup”—Why Founders Must Post on LinkedIn with Dave Gerhardt 48:00

9 days ago48:00

48:00

Dave Gerhardt, CEO of Exit Five and one of the most well-known voices in B2B marketing, joins the show to talk about building a founder brand, why every founder should be on LinkedIn, and how AI is shaping content creation. Dave shares his personal journey, the tactics that helped Drift and Privy scale, and his daily writing habits. Whether you’re a founder, marketer, or executive, this episode is packed with actionable insights on leveraging LinkedIn, storytelling, and content creation to build authority and drive growth. What You’ll Learn in This Episode: How Dave helped shape the founder-led marketing strategy at Drift Why storytelling is the key to building a strong brand The unexpected benefits of posting on LinkedIn (beyond sales) Dave’s approach to writing and content creation (and how he stays consistent) Why AI is a powerful tool for structuring content (even if you still write manually) The secret to stockpiling content ideas so you never start from scratch How just one post can change the trajectory of your brand (with examples) Dave’s advice for founders who struggle to post on LinkedIn Memorable Quotes: "Drift had a vision, and we used LinkedIn as the conduit to shape and share that story. Every founder should do the same." "Suck it up, buttercup—posting on LinkedIn does more than sell. It attracts talent, builds awareness, and delivers audience feedback." "If I were running your business or ghostwriting, I’d absolutely be using AI tools. I even helped a founder build some Claude recipes for content." "Writing is easier when you’ve stockpiled ideas. You need to gather wood before winter so you’re never out of fuel." "It only takes one post to pop. Just look at Ding Zheng—one viral moment put him on the map. The opportunity is still there." Tactical Takeaways You Can Apply Today: Start posting on LinkedIn—even if it feels awkward. The benefits go beyond sales. Use storytelling to make your content more compelling. People connect with narratives, not product pitches. Stockpile content ideas separately from your writing time to keep your creative flow consistent. Experiment with AI for structuring and brainstorming content—it won’t replace you but can enhance your workflow. Don’t overthink LinkedIn. You’re already sharing valuable insights internally—just share them publicly. Consistency beats perfection. Show up every day, and your personal brand will grow. People, Tools, and Resources Mentioned: Exit Five (Dave’s B2B marketing community) AI tools like Claude for content creation Google Docs for stockpiling content ideas Follow Dave Gerhardt: LinkedIn: https://www.linkedin.com/in/davegerhardt/ Exit Five: https://www.exitfive.com/ Stay Connected Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

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How to Build Human Brand on LinkedIn with Lindsay Tjepkema 35:52

16 days ago35:52

35:52

Lindsay Tjepkema, a three-time founder and the former CEO of Casted, joins the podcast to share her journey in B2B marketing, podcasting, and personal branding. She discusses why LinkedIn should be used for authentic relationship-building, how storytelling fuels brand growth, and why long-form content—like podcasts—creates deeper audience connections. If you’re looking for insights on amplifying your personal brand and marketing impact, this episode is for you. What You’ll Learn in This Episode Why LinkedIn isn’t a game—it’s about real people and real relationships The importance of being strategic with your content—define your “why” and stay consistent How storytelling makes your brand memorable and drives engagement Why podcasts build deeper trust than short-form content The power of atomizing and amplifying content across multiple platforms How the right partnerships can expand your reach and credibility Memorable Quotes "LinkedIn should work like real life—it’s about maintaining relationships and sharing experiences, not gaming a system." – Lindsay Tjepkema "Repetition isn’t boring when you’re sharing your ‘why’; it’s how people remember you." "Podcasts let people experience your voice, your passion, and your perspective in a way text can’t." "One great conversation can fuel weeks of content—amplify what you create." "Surround yourself with people who align with your values—partnerships accelerate growth." Tactical Takeaways You Can Apply Today Engage authentically on LinkedIn—treat it like a networking event, not a numbers game Be intentional with content—align every post with your larger brand message Use storytelling to connect—facts inform, but stories make people care Start a podcast or guest on others—long-form content builds deeper trust Repurpose content across channels—don’t let great ideas live in one place Collaborate with aligned partners—your brand grows faster when you work with the right people People, Tools, and Resources Mentioned Casted – The podcast amplification platform Lindsay founded LinkedIn – The key platform for personal branding and thought leadership Endeavor Entrepreneur – A network Lindsay is part of for founders and business leaders Pavilion – Where Lindsay serves as co-chair of Women in Pavilion Follow Lindsay Tjepkema LinkedIn: https://www.linkedin.com/in/lindsaytjepkema Website: https://www.humanbrandswin.com Stay Connected: Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

1
Tailoring Your LinkedIn Playbook to Actually Drive Results with Ken Yarmosh 36:34

23 days ago36:34

36:34

Ken Yarmosh is no stranger to success. He was a partner 9-figure agency, worked with Fortune 500 companies, and authored a O'Reilly published book on app development. But when he transitioned from agency owner to solopreneur, he had to start from scratch on LinkedIn. In this episode, Ken shares how he built a lead-generation machine, developed systems to scale, and refined his content strategy to drive real business results. What You’ll Learn in This Episode Why even successful executives start from zero on LinkedIn How Ken found content-market fit by doing the reps The systems he built for ideation, planning, and lead generation How he uses Notion to track, refine, and optimize content The importance of balancing awareness vs. selling content Why channel diversification is key to sustainable growth How to tailor your LinkedIn strategy based on your current phase The biggest mistakes people make chasing vanity metrics Memorable Quotes "You’ve got to put in the reps to find your voice." "Whether it’s for family, business, or branding, systems let you scale without sacrificing quality." "I use Notion to make sure I’m publishing what matters, not just what’s scheduled." "Your big wins happen when you create trust and solve problems—not when you chase likes." "Diversify or risk losing traction when algorithms change." Tactical Takeaways You Can Apply Today Post consistently to test and refine what resonates with your audience Develop repeatable systems for content creation, lead capture, and outreach Use Notion to track content performance and adjust strategy accordingly Balance awareness-building posts with conversion-driven content Don’t rely solely on LinkedIn—build an ecosystem with email, communities, and other channels If you’re new on LinkedIn, leverage DMs and outreach before focusing on content Don’t fall for vanity metrics—focus on engagement, trust, and business outcomes People, Tools, and Resources Mentioned Notion for content planning and tracking LinkedIn outreach strategies for building relationships Ken’s Remote Solopreneur community for solo consultants Ken’s Growth Blueprint: trs.club/blueprint Follow Ken Yarmosh LinkedIn: https://www.linkedin.com/in/kenyarmosh Website: https://remotesolopreneur.com Stay Connected: Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

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Making 7-figures in Revenue and Life Long friends on LinkedIn with Kait Stephens 29:43

30 days ago29:43

29:43

In this episode of LinkedIn Famous , Brad Zomick sits down with Kait Stephens, CEO of Brij, to explore how she leveraged LinkedIn to grow her personal brand and her company’s pipeline. From overcoming the “ick factor” of posting to experimenting with video content, Kait shares her journey of building an authentic, impactful LinkedIn presence that now drives over 50% of Brij’s pipeline. This conversation is packed with insights for founders, executives, and marketers looking to elevate their LinkedIn game. What You’ll Learn in This Episode: Kait’s motivation for starting Brij and her journey from private equity investor to tech founder. How Kait grew from 3,000 to nearly 20,000 LinkedIn followers and built a strategy that drives results. The importance of overcoming discomfort when starting on LinkedIn and how to get past the “ick factor.” A breakdown of Kait’s content creation process, including idea generation, editing, and posting. Why Kait invested in video content, and how it transformed her engagement and visibility on LinkedIn. Tactical advice for founders on balancing authenticity and automation with tools like AI. The impact of LinkedIn on Brij’s growth, including how it accelerates pipeline and strengthens customer connections. Memorable Quotes: “Just start somewhere. You don’t need to post seven times a week—start small and build the muscle.” “Getting over the ‘ick factor’ is key. Once you realize the value LinkedIn brings to your business, it becomes a no-brainer.” “LinkedIn isn’t just about vanity metrics. It’s your financial responsibility if it’s driving results for your company.” “I spend the most time in the editing phase because that’s where the authenticity shines through.” ”When I went to events this year I had multiple people come up to me be like, you inspired me with your LinkedIn video.” Tactical Takeaways You Can Apply Today: Start small on LinkedIn by posting once a week and building consistency. Create a process for content creation: generate ideas, draft posts, and focus on editing for authenticity. Use video content to stand out, as it drives deeper engagement despite lower visible metrics. Leverage AI for first drafts, but ensure heavy editing to maintain a human, authentic tone. Review top-performing posts quarterly to refine your content strategy and maximize impact. Treat LinkedIn as a long-term investment and a key channel for business growth. People, Tools, and Resources Mentioned: ChatGPT for first drafts in LinkedIn content creation. HeyReach for Linkedin DM outreach Follow Kait Stephens: Kait’s LinkedIn Profile: https://www.linkedin.com/in/kait-margraf-stephens Brij Website: https://brij.it/ Stay Connected Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

1
Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler 34:27

5 weeks ago34:27

34:27

In the this episode of LinkedIn Famous , host Brad Zomick sits down with Max Altschuler , a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration. What You’ll Learn in This Episode The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach. Why authenticity and vulnerability on LinkedIn are key to personal brand growth. The untapped potential of LinkedIn as a testing ground for content ideas. LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn. Creating a book from LinkedIn posts. Building a LinkedIn content strategy that aligns with business goals and personal values. Memorable Quotes “If you help just one person with your content, it’s worth it.” “LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.” “Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.” “You need leadership buy-in for a successful LinkedIn employee takeover.” “Being creative and vulnerable makes you relatable, and that’s how you build trust.” Tactical Takeaways You Can Apply Today Test content ideas on LinkedIn to refine what resonates with your audience. Use data to track engagement on LinkedIn posts and double down on winning themes. Empower employees with resources like templates and copy ideas for LinkedIn takeovers. Foster authenticity by encouraging team members to share personal and professional stories. Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts). People, Tools, and Resources Mentioned Sales Hacker Outreach Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement Operator Gaetano DiNardi Follow Max Altschuler LinkedIn: https://www.linkedin.com/in/maxaltschuler Website: GTM Fund Stay Connected: Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

1
Overcoming the LinkedIn ‘Ick’ Factor By Amplifying Others with Melissa Moody 31:21

6 weeks ago31:21

31:21

In this episode of LinkedIn Famous , Brad Zomick sits down with Melissa Moody, founder of Wednesday Women and former Google executive, to explore her inspiring journey from corporate giant to startup innovator. Melissa shares how she transitioned from nearly 14 years at Google into the startup world, co-founding Gated and launching impactful initiatives like Wednesday Women. Together, they discuss the role of LinkedIn in amplifying voices, building communities, and driving startup growth through authentic and engaging content. What You’ll Learn in This Episode: Melissa’s Journey Beyond Google: How 14 years at a corporate powerhouse shaped her transition into startups. The Birth of Wednesday Women: Why Melissa started this initiative to spotlight executive women on LinkedIn. LinkedIn’s Role in Startup Success: Strategies Melissa used to grow Gated and Matcha through content and community engagement. Overcoming Barriers to Posting on LinkedIn: How Melissa reframed her mindset about sharing personal and professional content. Practical Engagement Tips: The tools and strategies Melissa uses to consistently engage her audience and grow her influence. Circles of Influence Framework: Melissa’s method for leveraging teams, advisors, and evangelists to amplify brand awareness. Tactical Tools for LinkedIn Success: Insights into tools like Aware and NutTree for efficient networking and content sharing. Building Systems for Sustainability: How Melissa balances personal branding with startup goals. Memorable Quotes: "The concept of 'circles of influence' has been a game changer for every startup I’ve worked with. It’s not just about your users; it’s about activating everyone who believes in your mission." "Start engaging on LinkedIn before you ever think about posting. Commenting thoughtfully is the easiest way to build your presence and learn what resonates." "I dislike the idea of chasing the algorithm. Instead, I write what I believe will genuinely bring value to others." "If you struggle with posting about yourself, amplify others instead. Pointing out someone else’s achievements is one of the best ways to show up authentically." “Having tools to track and amplify engagement is key to making LinkedIn manageable and impactful.” Tactical Takeaways You Can Apply Today: Start with engagement: Comment on posts from your target audience and build relationships before focusing on your own content. Use tools like Aware to monitor and interact with key connections more efficiently. Build a “content ideas” system in tools like Notion to keep your posting pipeline full. Tap into your circles of influence—encourage advisors, employees, and customers to share and amplify your message. Leverage personal branding to grow both your company and your professional reputation authentically. People, Tools, and Resources Mentioned: Aware (by Alex Boyd) NutTree (Melissa’s LinkedIn engagement tool) Gated (Melissa’s former startup) Matcha (Melissa’s GM role) Notion (content planning tool) Follow Melissa Moody: LinkedIn: https://www.linkedin.com/in/melissamoody/ Wednesday Women: https://www.wednesdaywomen.com Stay Connected: Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page:…

1
Stroking Cultural Erogenous Zones and Staying Consistent with Sam Jacobs 26:31

7 weeks ago26:31

26:31

In this episode, Brad Zomick chats with Sam Jacobs, a prominent voice in the B2B SaaS community and founder of Pavilion. Sam opens up about his LinkedIn journey, sharing how he transitioned from sales leadership to becoming a LinkedIn evangelist with over 100,000 followers. He discusses how his consistent content strategy, refined with the help of coach Alec Paul, has driven millions in impressions and significant business results for Pavilion. Sam also reveals the behind-the-scenes tactics that any CEO or founder can apply to their LinkedIn presence to build personal brands and generate revenue. What You’ll Learn in This Episode How Sam Jacobs grew his LinkedIn audience from 20,000 to over 100,000 followers. The pivotal moment that convinced Sam to take LinkedIn seriously. The role of Alec Paul, his LinkedIn content coach, in shaping his personal brand strategy. Why consistency in posting is crucial for LinkedIn success. The balance between creating impactful content and avoiding unnecessary controversy. Why LinkedIn is an essential platform for B2B founders and CEOs. Sam’s philosophy on content creation and how it connects to Pavilion’s growth. Memorable Quotes "I realized LinkedIn was more than just a platform to post — it was a way to drive revenue and build meaningful connections." "If you're not posting on LinkedIn, you're missing a huge opportunity to build your brand." “You need to have a strong point of view that resonates with your audience, even if it’s polarizing.” "The biggest mistake people make is not being consistent. The act of creating one post is not interesting. It’s the act of repeatedly creating that is. Consistency is key." "LinkedIn is a marathon, not a sprint. The results come to those who put in the work consistently over time." Tactical Takeaways You Can Apply Today Work with a coach or strategist to sharpen your message and create a consistent content strategy. Post consistently on LinkedIn to stay visible and relevant. Focus on creating content that resonates with your audience’s pain points and challenges. Develop strong content pillars to ensure your posts are aligned with your expertise. Use LinkedIn as a tool to nurture relationships with prospects, partners, and the broader business community. Avoid overly controversial posts unless it aligns with your brand values. Measure success not by vanity metrics but by meaningful business results like pipeline growth and brand awareness. People, Tools, and Resources Mentioned Sam Jacobs’ book: Kind Folks Finish First Pavilion: A leading global community for go-to-market leaders Alec Paul: LinkedIn content coach and strategist Jamal Reimer: Author of Mega Deal Secrets Follow Sam Jacobs LinkedIn: https://www.linkedin.com/in/samfjacobs Pavilion: https://www.joinpavilion.com Stay Connected Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick Spectamur website: https://spectamur.com LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com…

1
The Secret to 30% LinkedIn Reply Rates with Bethany Stachenfeld 29:50

8 weeks ago29:50

29:50

What You’ll Learn in This Episode: 1. Meet Bethany Stachenfeld: Bethany is the CEO and Co-Founder of SendSpark, a fast-growing video prospecting platform. She has over 65,000 users on the platform and recently raised $3 million in funding. Recognized by Pavilion, Demandbase, and RevGenius as a rising star in B2B sales and marketing. 2. The Evolution of Bethany’s LinkedIn Presence: Initially, posting on LinkedIn was just one of many growth experiments for her startup. Over time, LinkedIn became a key channel for building SendSpark’s brand and driving revenue. Bethany grew her LinkedIn audience by 10K+ in six months, now boasting nearly 25K followers. 3. Why LinkedIn Works for Early-Stage Founders: It’s an authentic, cost-effective way to reach potential customers and investors. Bethany shares how she refined her voice by “writing to her past self” and sharing unique insights. The SendSpark team actively encourages LinkedIn posting to amplify their brand presence. 4. Using LinkedIn Engagement to Drive Revenue: Bethany’s team leverages tools like Expandi to scrape LinkedIn engagement data. They send personalized video messages to users who engage with relevant content. This strategy delivers a 30% reply rate on LinkedIn outreach—significantly higher than email campaigns. Key Quotes from Bethany: “I decided that the person I would talk to on LinkedIn is me from the previous week. If it helped me then, it will help someone else now.” “Talking about what you’re building might feel scary at first, but it’s the best way to connect with your audience authentically.” “We’ve created a culture at SendSpark where we hold each other accountable for posting on LinkedIn—it’s part of our DNA.” Tactical Takeaways You Can Apply Today: Talk to your past self: Post what you’ve learned recently. If it was new to you, it will be valuable to others. Use LinkedIn engagement data for outreach: Identify who’s engaging with your content and reach out with personalized messages. Create a company culture around LinkedIn: Encourage your team to share their insights and experiences to amplify your reach. Stay Connected: Follow Bethany Stachenfeld on LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/ Learn more about SendSpark: https://www.sendspark.com Follow your host Brad Zomick on LinkedIn: https://www.linkedin.com/in/bzomick/ If you enjoyed this episode, leave a review and share it with your network! Subscribe for more unfiltered conversations from LinkedIn power users, founders, and executives.…

1
Introducing LinkedIn Famous: The Personal Branding Podcasts for CEOs and Executives 8:13

9 weeks ago8:13

8:13

Welcome to the LinkedIn Famous podcast! In this debut episode, host Brad Zomick, founder of Spectamur, shares his journey from SaaS marketing leader to personal branding consultant. Discover why building a personal brand on LinkedIn is essential for modern B2B leaders and how the platform has evolved to become the go-to space for thought leadership, trust-building, and driving real business results. Brad breaks down what to expect from future episodes, including insights from LinkedIn power users, founders, and creators who’ve built influence and pipeline through authentic content. What You’ll Learn in This Episode: What to Expect from the Podcast: Interviews with LinkedIn power users, founders, and creators. Deep dives into strategy, content, networking, and tools. Practical takeaways you can apply to your LinkedIn presence immediately. Who Should Listen: This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to: Build a personal brand that drives demand. Learn the latest strategies for LinkedIn content, networking, and outreach. Use LinkedIn as a tool for business growth. Meet Brad Zomick: Brad’s background as a SaaS marketer with over 12 years of experience. Insights from his journey leading marketing teams, achieving two exits, and consulting executives. The Evolution of LinkedIn: How LinkedIn became the go-to platform for B2B branding during the pandemic. The rise of LinkedIn influencers like Chris Walker and Sam Jacobs. Why LinkedIn is now considered the “new SEO.” Why LinkedIn Works: People influence people: The power of trust and thought leadership in buying decisions. Data insights: 52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B). In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine). Memorable Quotes: “LinkedIn is the new SEO. The content is just in a different channel.” “People influence people. People buy from people they know and trust.” “B2B sales and marketing have fundamentally changed. It’s time to adapt.” “Sometimes, you just need to be around long enough, doing something meaningful, to get recognition.” “Building a personal brand isn’t about fame; it’s about impact and driving results.” Stay Connected: 📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! LinkedIn: linkedin.com/in/bzomick Spectamur Website: spectamur.com Linkedin Famous Substack : linkedinfamous.substack.com LinkedIn Famous on LinkedIn: linkedin.com/company/the-linkedin-famous-podcast…

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