Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kandungan disediakan oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR
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Manage episode 408158845 series 3455074
Kandungan disediakan oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
IN THIS EPISODE: Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931 TRANSCRIPT Read Here
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130 episod
M4A•Laman utama episod
Manage episode 408158845 series 3455074
Kandungan disediakan oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Michelle B Griffin and Michelle J Raymond (#MichelleSquared), Michelle B Griffin, and Michelle J Raymond (#MichelleSquared) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
IN THIS EPISODE: Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931 TRANSCRIPT Read Here
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130 episod
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