The Real Value Behind High Prices: Insight From 35K with Joe Polish

The Joe Polish Show

Joe Polish explores the psychology of pricing and value, sharing how premium offerings attract top-tier Clients. Learn how to raise prices, deliver exceptional experiences, and build Customer loyalty while transforming your business.

Here’s a glance at what you’ll discover from Joe in this episode:

• Why "high ticket" isn't just about charging more—it's about delivering an experience that matches the price tag.
• The psychological principle of "pride of spending": Why some Clients don't feel good unless they buy the best, and how you can positively leverage this to deliver a TON of value.
• How to frame your product or service to enhance perceived value—and why the framing can matter more than the actual deliverable!
• The surprising story of why raising your prices can lead to better Clients and less stress—and how this applies even if you’re in a competitive market.
• The importance of matching your deliverable to your price point: Why high prices require high-quality execution… and... how to make sure your Clients get what they pay for.
• Why adding value before raising prices makes price increases a non-issue—and how this can increase the long-term bond you have with Clients.

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