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3 Ways Data Drives Revenue & How to Measure It with Evan Nelson
Manage episode 389430272 series 2948163
Kandungan disediakan oleh Jake Dunlap. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jake Dunlap atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Reporting is retrospective. Data is proactive. There’s only so much we can gain by analyzing a report, but taking a holistic view on all the data available can be the difference between a struggling business and a thriving one.
Some of the insights your business desperately needs might already be buried in your data, assuming you’re willing to look closely enough. And now with AI, this process is becoming much faster and smoother. So there’s no excuse not to embrace a data strategy.
In today’s episode, we are joined by Evan Nelson, VP of Customer Experience at Cognism, to explore the impact of data on revenue, actionable ways to measure it, and three ways data can drive sales and improve decision-making.
Timestamps:
00:00 Intro
01:20 Evan’s Background
03:58 Data and Reporting in 2024
06:39 How Data Drives Revenue
09:33 Win/Loss Analysis
14:34 Segmentation & Territories
17:01 Churn Analysis
21:47 AI and Data
25:22 Outro
Quotes:
“There is no professional that improves their performance by winging it and not knowing the data.”
“For a lot of folks, data isn't important until it might be too late.“
“The second you start to understand your customer base and how you're going to market, it becomes game-changing. You can actually build out teams that are so much more efficient.”
“It's not just about where am I winning, or where am I losing. It's about what are the common traits of those.”
Hit the subscribe button on your favorite podcast player so you don’t miss the next episode.
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Follow Evan:
Linkedin: https://www.linkedin.com/in/evan-nelson-4326683b/
Website: https://www.cognism.com/
Follow Jake:
LinkedIn: https://linkedin.com/in/jakedunlap
Instagram: https://instagram.com/jake_dunlap_
Twitter: https://twitter.com/jaketdunlap
Website: https://jakedunlap.com
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