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From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)

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Manage episode 399687988 series 3286175
Kandungan disediakan oleh The Influencer Marketing Factory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Influencer Marketing Factory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.

Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.

He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:52) - Calum’s missions and purpose

(04:18) - Gymshark's early adoption of influencer marketing

(08:28) - Importance of accessibility and relatability

(10:23) - Building successful long-term partnerships

(13:38) - Social commerce vs brick and mortar

(16:12) - Community events

(17:49) - Future look at influencer marketing and the creator economy

Check out some of our previous episodes:

  continue reading

115 episod

Artwork
iconKongsi
 
Manage episode 399687988 series 3286175
Kandungan disediakan oleh The Influencer Marketing Factory. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Influencer Marketing Factory atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.

Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.

He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:52) - Calum’s missions and purpose

(04:18) - Gymshark's early adoption of influencer marketing

(08:28) - Importance of accessibility and relatability

(10:23) - Building successful long-term partnerships

(13:38) - Social commerce vs brick and mortar

(16:12) - Community events

(17:49) - Future look at influencer marketing and the creator economy

Check out some of our previous episodes:

  continue reading

115 episod

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