"Driving Design Innovation: Building Mindsets, Navigating Challenges, and Assessing Maturity with Munib Karavdic"

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In this episode, Gerry interviews Munib Karavdic, a design innovation expert. Munib shares insights into his work at Wave Design, an Australian design innovation company, where the focus is on helping businesses design new programs to address pain points or improve user experiences. He emphasizes the importance of elevating the mindset of people involved in design projects and building capabilities within organizations.

Munib discusses the challenges of intrapreneurship, drawing on Steve Jobs' experience at Apple and Pixar. He highlights the need for entrepreneurs within large organizations to navigate stakeholders, inspire teams, and develop a different set of skills compared to startup entrepreneurs. The conversation delves into the value of encouraging entrepreneurship in all organizations and the necessity of having a strategy in place to align innovation efforts with overall goals.

Later in the episode, Munib introduces "WaveAssess," a tool developed during his time at AMP, aimed at assessing an organization's innovation and design maturity. He discusses the importance of problem framing to achieve alignment and shares a practical trick involving visual designers to facilitate discussions around solutions. The episode provides valuable insights into the challenges and strategies involved in driving design innovation within corporate settings.

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