E363 - Be Your Own Algorithm, Taking Control of Your Podcast's Discoverability

The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

Episode 363 - Be Your Own Algorithm, Taking Control of Your Podcast's Discoverability

The idea that "as a podcaster, we are our own algorithm" is a powerful shift in mindset that can significantly impact a podcast's growth and success. Here are some key thoughts around this concept:

1. Proactive Approach:Instead of passively waiting for listeners to discover your podcast, take an active role in making your content visible and accessible.
2. Personal Brand Building:Your presence online and offline becomes an extension of your podcast. Cultivate a personal brand that aligns with your podcast's message and values.
3. Strategic Social Media Presence:Use social media platforms strategically to showcase your expertise, share snippets of your content, and engage with potential listeners. Each platform may require a different approach.
4. Community Engagement:Actively participate in communities (online and offline) where your potential listeners gather. This could be forums, social media groups, or local meetups related to your podcast's niche.
5. Networking:Connect with other podcasters, industry experts, and influencers in your field. Collaborations and cross-promotions can expose your podcast to new audiences.
6. Content Repurposing:Transform your podcast content into blog posts, social media updates, YouTube videos, or newsletters to increase your discoverability across different platforms.
7. SEO for Podcasts:Optimize your podcast titles, descriptions, and show notes for search engines to improve your chances of being found through organic searches.
8. Real-World Presence:Attend or speak at events related to your podcast's topic. This face-to-face interaction can create strong connections with potential listeners.
9. Consistency in Messaging:Ensure that your message and brand are consistent across all platforms and interactions, reinforcing your podcast's identity.
10. Value-First Approach:Focus on providing value in every interaction, whether it's a social media post, a networking event, or a guest appearance on another podcast.

By embracing the role of being your own algorithm, you take control of your podcast's discoverability and growth, rather than relying solely on platform algorithms or chance discoveries. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/