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Evolve your business with micro changes
Manage episode 414326404 series 3526992
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Liam speaks with Omar Boubess, the founder of Studio Circa, a branding studio for hospitality brands. They discuss the connection between evolutionary psychology and hospitality, specifically how brands and customers co-evolve over time.
Omar explains that brands evolve through implementing new practices, communication styles, and visual styles, while customers evolve in their understanding of brands and their expectations. They also explore the concept of quality and how it evolves based on customer preferences and cultural differences.
Omar emphasises the importance of observing market trends and pressures to drive brand evolution. They conclude by encouraging listeners to take inspiration from both within and outside their industry to foster innovation and growth.
Chapters
00:00 Introduction and Background
00:59 Omar's Work in Hospitality Branding
03:55 Evolution of Brands and Customers
06:03 The Evolution of Quality and Expectations
08:12 Different Speeds of Evolution for Different Brands
09:53 The Role of Technology in Evolution
11:27 Micro and Macro Changes in Evolution
13:44 Taking Inspiration from Within and Outside the Industry
14:26 Concrete Ideas for Applying Evolutionary Concepts
Click here for the LinkedIn post Omar shared on which sparked this conversation.
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