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Building an In-House Agency: The Purdue Brand Studio Journey
Manage episode 444179112 series 3456794
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Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio.
Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries to elevate its brand on a national stage.
Tune in to hear insights on navigating internal and external messaging, maintaining a culture of excellence, and how higher ed institutions can benefit from embracing bold changes in marketing.
Join us as we discuss:
[2:26] Why Purdue’s marketing team rebranded as an in-house agency
[9:57] What differentiates Purdue’s transformation from a reorganization
[20:18] Corporate influence and its impact on higher ed marketing
[31:22] The future of Purdue’s enterprise marketing campaign
Check out these resources we mentioned during the podcast:
Email Kelly at khiller@purdue.edu
The Most Important Question of Your Life by Mark Manson
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