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Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)

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Manage episode 361719037 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!
  continue reading

111 episod

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iconKongsi
 
Manage episode 361719037 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the first part of our chat, Dave tells us about the importance of understanding the basics of sales. > CMO vs. CEO: What’s best? > What do founders need to know about selling? > How can a founder become a good “Chief Salesperson”? > The impact of technology in the sales landscape. Happy listening!
  continue reading

111 episod

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