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Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

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Manage episode 289227379 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product. Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear: - Why she ended up taking such a broad role - The benefits of having marketing lead sales - What channels and tactics are working for the Lumavate marketing team - How all her teams work together - What her typical week looks like - How her teams move at a super fast pace and just get shit done Links Lumavate >> https://www.lumavate.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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110 episod

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Manage episode 289227379 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product. Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear: - Why she ended up taking such a broad role - The benefits of having marketing lead sales - What channels and tactics are working for the Lumavate marketing team - How all her teams work together - What her typical week looks like - How her teams move at a super fast pace and just get shit done Links Lumavate >> https://www.lumavate.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
  continue reading

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