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Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start

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Manage episode 353472318 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Do you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when setting OKRs > Ill-planned OKRs (and how to avoid them) Happy listening!
  continue reading

110 episod

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Manage episode 353472318 series 1549774
Kandungan disediakan oleh The Growth Hub Podcast and Advance B2B. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Growth Hub Podcast and Advance B2B atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Do you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when setting OKRs > Ill-planned OKRs (and how to avoid them) Happy listening!
  continue reading

110 episod

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