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Episode 23: How A Content Strategy Evolves Over Time
Manage episode 426008137 series 3411855
Kandungan disediakan oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.
How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankings
We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.
Hope you enjoy this episode!
Other helpful articles:
More on updating: https://www.growandconvert.com/seo/secondary-keywords/
SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/
B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/
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