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What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Manage episode 417260214 series 2927316
Kandungan disediakan oleh Peggy Anne Salz. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peggy Anne Salz atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When AI is at the top of most marketers' minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that AI is more than a buzzword at Appier and delves into his insights on where marketers are succeeding in implementing AI into their stack as well as what non-gaming and gaming apps can learn from each other. ** Chapters **
00:00 - Intro
00:50 AI more than a buzzword
04:45 - Marketers that succeed using AI
08:33 - Lessons from gaming and non-gaming apps
13:00 - A pre-indicator of non-gaming whales
68 episod
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