Be Intelligently Lazy! Capsho CEO Deirdre Tshien Shares How to Work Smart (& Have More Fun)

The God and Gigs Show

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Could being lazy be the key to being successful?
It sounds far-fetched, but this episode will show you why you should consider this thoughtfully.

You've probably been told to "do more, work harder, and grind it out," only to find yourself feeling burnt out, stressed, and not seeing the success you expected. Thats what CEO, serial entrepreneur and business founder Deirdre Tshien experienced, even after successful stints in corporate and personal business. But a major roadblock required a major shift in her thinking - that radically changed her approach to work, and it can do the same for you.

In this episode, you will learn how to:

• Use AI-powered content marketing tools like Capsho to supercharge your reach and engagement.
• Uncover effective strategies for content marketing that will take your business to the next level.
• Achieve a harmonious balance between entrepreneurship and a fulfilling lifestyle.
• Embrace intelligent laziness in business to maximize productivity and efficiency.

Our Special Guest: Deirdre Tshien

Deirdre Tshien , the CEO and co-founder of Capsho, is a seasoned entrepreneur with a remarkable portfolio of founding seven businesses over the past nine years. Her expertise extends beyond just bringing innovative concepts to life; it delves deep into the intricate balance of creativity and practicality. Deirdre's commitment to helping content creators be more "intelligently lazy" reflects her belief in optimizing productivity without sacrificing authenticity. With a focus on AI-powered content marketing, her insights into efficient content creation and strategic marketing resonate with entrepreneurs looking to streamline their processes and achieve genuine impact.

She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Win the Content Game podcast. She is a 2023 Honoree of the 100 Women to KNOW in America.

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Bab

1. Introducing Deirdre Tshein (00:00:00)

2. Dog or Cat Person? (00:05:08)

3. Who Is Deirdre, Really? (00:08:24)

4. What Led to the Intelligently Lazy Concept? (00:10:17)

5. A Personal Struggle with Hustle Mentality (00:15:13)

6. Being Clear About Why and Who (00:17:16)

7. The Importance of Focus (00:18:59)

8. Choosing Your Strategy (00:23:03)

9. Capsho and More Efficient Marketing (00:24:44)

10. [Ad] Faith That Challenges. Conversations that Matter. Laughs included. Subscribe Now! (00:25:25)

11. (Cont.) Capsho and More Efficient Marketing (00:26:16)

12. Does A.I Help or Hurt Creators? (00:33:00)

13. Give Yourself Grace To Take Up Space (00:38:13)

14. How to Follow Deirdre (00:41:00)