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Is Gen AI set to change the digital marketing game, again?
Manage episode 427076006 series 3580778
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On this episode of The GenAIrous Podcast, we explore the transformative world of generative AI in marketing. Join digital marketing expert, Asavari Moon as she takes us through the evolution of marketing—from the broadcast era to precision, and now, to the exciting realm of predictive marketing. Discover how AI is revolutionizing hyper-personalized marketing at scale. The conversation traverses practical applications of AI in content generation, customer segmentation, and ethical considerations. Moon also shares why curiosity and adaptability are must-have traits for young marketers aiming to harness the power of generative AI and stay ahead of the curve.
Asavari Moon is a global marketing and AI leader, and founder of Future Female Markters. Moon loves leading and mentoring high performing teams for achieving outstanding results through a culture of collaboration and innovation. She helps organizations craft their story by building global marketing & digital campaigns, GTM strategies & product roadmaps. Moon has spent over 13 years leading iconic brands for FMCG and Consumer Tech firms such as L’Oreal, NIVEA, Estee Lauder and UberEats. I have led GTM plans for tech giants such as Meta and Google along with technical experience as a Software Engineer(pre-MBA).
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