98. Stop selling toilet paper to your financial service clients

The Fulfilled Accountant

If you’ve ever struggled to increase sales, close deals, or make more money in your accounting and financial services business, it's probably because you're selling toilet paper to your clients.
Of course I don't mean literal toilet paper.
But if you think you’re selling accounting and financial services to your clients and that is how you describe your work and what you pitch to clients, you're basically selling toilet paper.
A necessary commodity with very little differentiation, and low value to the client.
And, this means you’re really missing out on money, satisfaction, and connection with your clients.
In this episode, I’m walking you through how to stop selling toilet paper and start selling what your clients really want, so that you enjoy get to enjoy the sales process more, you make more money, and you provide even better service to your clients.

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