487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

The Foundr Podcast with Nathan Chan

Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST Oral Care, which sells double-digit millions on Amazon, has 30,000 ambassadors, and 800,000 members to their subscription program. Burst is currently stocked in 2,000 Walmarts and is launching in CVS this year.

Listen to Nathan and Brittany discuss:

• How Brittany teamed up with her co-founder Hamish
• Why their ambassador program is an R&D and acquisition channel
• Launching their business at a dental convention
• The ins and outs of building an authentic ambassador program
• How do you define the success of an ambassador
• The difference between brand and financial results
• Low-cost tools to get an ambassador program up and running
• Why AI is turning A players into A+ players
• What AI tools BURST is using
• And much more ambassador advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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