How To Build A Customer Base of Raving Fans with Heather & Corrie Miracle

The Forrager Podcast for Cottage Food Businesses

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2y ago 56:43

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Most people who sell custom decorated sugar cookies have at least heard of Heather & Corrie Miracle (AKA The Miracle Twins), who are best known for their extremely popular Facebook group, Sugar Cookie Marketing.

They started that group only two years ago, and now it has over 36,000 members!

But they didn’t stop there. Here are some of the other things they now have on their plate:

Grow & maintain three other Facebook groups
Host the popular “Baking It Down” podcast
Run “The Cookie College” paid membership (700+ members)
Operate a sugar cookie cottage food business
Conduct in-person sugar cookie decorating classes
Post consistently in over a half-dozen social media accounts
Do client work for their digital marketing agency

In short, what Heather & Corrie have accomplished is simply incredible!

In this episode, you’ll hear their top advice for first-time entrepreneurs, how imposter syndrome slowed their success, and what they’ve learned from creating their very successful paid membership filled with raving fans.

This is the second half of Heather & Corrie’s interview. You can find the first half of their interview in Episode #75.

What You’ll Learn

How to successfully launch a paid membership
Why it’s better to launch ASAP instead of waiting for perfection
The power of listening to your customers and letting them be a part of your journey
The critical difference between pricing low and pricing high
How to overcome imposter syndrome when teaching skills online
The importance of finding an entrepreneur community to support you
Why you should repurpose your social media content again and again
How to choose a business name that is SEO-friendly
The best way to get your name out and start attracting customers without paying for ads
Why you shouldn’t compare yourself with more experienced entrepreneurs
Why you shouldn’t be afraid of rejection
How to rank your business in local Google search results

Resources

Sugar Cookie Marketing website (Facebook | Instagram | TikTok | LinkedIn)

Heather & Corrie’s Facebook groups:

The Cookie College (paid membership)

Baking It Down Podcast

Heather & Corrie’s Other Businesses:

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Get full show notes and transcript here: https://forrager.com/podcast/76

126 episod

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill