Ep151- #1 on Amazon + Road Trip Retail Strategy - Alex of Bizzy Coffee

The Food Startups Podcast

Kandungan disediakan oleh Hema Reddy. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Hema Reddy atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

7y ago 31:38

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When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.

Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already."

I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.

The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.

And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:

Ranking #1 in amazon for cold brew coffee
Finding product opportunities using internet metrics
A/B testing and online customer feedback
How to run a successful promotion tour
Door-to-door retail sales tips
Navigate the chicken and egg problem with distributors and retail
The National Coop Grocers association
Key metrics that many founders overlook
Buying and equipping a van for your brand
Why you need company "gear"
Understanding why customers use your product

98 episod

#Lifestyle #Food and Beverage #Business #Cacao #Distribution #Whole #Hema Reddy #Organic #Food #Export #Superfoods #Foodies #Important #Startup