TFS#212 - Kesii Dee (183k followers) Quit Her Investment Banking Job To Go All-In On Her Ecom Business

THE FLIP SIDE with Andy Mai

Kesii Dee is a lifestyle and fashion influencer with over 183,000 followers. She holds a degree in Civil Engineering and Finance from The University of Queensland and previously worked in finance. In 2024, she transitioned from investment banking to help her mother grow their family-owned Feng Shui shop, Serenity Art & Home. Kesii shares personal insights, family life, and promotes the business on her social media.

Connect with Kesii Dee!

www.instagram.com/kesiidee

www.youtube.com/@Kesiidee

CHAPTERS:

0:00 - Introduction

0:57 - Meet Kesii Dee

1:59 - Andy shares his experience studying Actuarial Science, and Kesii about pursuing Engineering

6:28 - Andy's journey in starting his own e-commerce and education company

9:28 - Transitioning from investment banking to becoming a social media influencer

11:51 - Transitioning from Civil Engineering to working as an Analyst at an investment bank

13:39 - Kesii on wanting to become a bartender on a cruise ship when she was 16 years old

14:15 - Kesii shares her experience working 13 different jobs, earning $8–$9 per hour at a young age

15:08 - Kesii recounts her experience serving a scientist earning $50 per hour while she was working at Gloria Jean's for $9 per hour

17:23 - Kesii shares why she chose to study Civil Engineering

18:29 - Kesii shares her experience studying a dual degree in Finance and Engineering

23:12 - Kesii's experience as a UCLA exchange student

28:33 - How Kesii got into social media

35:57 - From the corporate world to building her own e-commerce business

38:34 - Andy's experience working his first job at McDonald's

40:14 - Comparing the ranking of first jobs: McDonald's vs. KFC vs. Hungry Jack's

41:59 - Andy's journey from swimming instructor and math tutor to starting a dropshipping business

45:45 - Kesii talks about her dream to go to Coachella before turning 30

46:26 - Kesii's experience going into Made in America festival listening to Kendrick, Migos

47:04 - P Diddy's son birthday party with Justin Bieber

48:41 - Kesii on building her social media for her Feng Shui bracelets business

52:57 - Kesii shares how her corporate experience helps navigate business challenges

56:56 - Always Close to Success: Andy shares why he chooses to live each day to the fullest

59:19 - Setting boundaries: Why you shouldn’t always be the go-to person

1:12:55 - Is it true that successful people experience more failures?

1:22:01 - How Andy lost all his friends after coming back from San Francisco

1:25:15 - Andy shares how he organized a mastermind dinner with top founders around Sydney

1:28:19 - Kesii's thoughts on content creators from America vs. Australia

1:31:58 - Andy's journey working with a startup in San Francisco

1:37:51 - Andy on not craving to return to San Francisco

1:43:00 - Why do most people fake their tough upbringing stories?

1:47:02 - Andy’s 5-year goal to have two kids by 30

1:49:57 - How much did Andy pay for the domain 'studying.com'?

1:56:38 - Andy shares the long-term goal for his company, 'studying.com'

2:01:17 - Kesii shares how she got an e-commerce course for $10K to help grow her business

2:04:02 - Andy's thoughts on how Kesii should grow her e-commerce business

2:08:10 - Kesii shares the meaning of the three bracelets she is wearing

2:16:11 - Kesii shares how she got into Feng Shui

2:20:13 - Kesii shares the meaning of her necklace

2:23:57 - Kesii explains how she arranges her room using Feng Shui principles

2:28:50 - How does Feng Shui help you find a girlfriend or partner?

2:35:26 - Organizing Andy Mai office for better Feng Shui

2:44:41 - Kesii shares her recent life discoveries

2:48:23 - Kesii’s personal goals and focus for the next 6 months

2:50:12 - Connect with Kesii Dee

2:50:27 - Outro