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The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth
Manage episode 432558276 series 3329832
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Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.
OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company.
The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.
At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally.
Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018.
Valentina and Shameer cover topics such as:
- Understanding the value of comms and PR
- The importance of adapting to industry changes
- Leveraging communications to drive business growth
- Customer advocacy and referrals
- Having a strong narrative, product market fit, and consistent messaging across all channels and teams
And a lot more.
Valentina says:
“Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.”
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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