A Startups Journey to Bringing a Better Product to Market

The Finance Cafe

In this episode, Shauna sits down with Nadia Ladak, the co-founder and CEO of Marlow, a new menstrual wellness brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. Shauna and Nadia discuss the creation of Marlow and where this idea first started, challenges they’ve encountered as a company along the way and how they’ve overcome these obstacles, changing the conversation around periods and menstrual cycles, the strategy for pitching their business concept which raised over $400K in non-dilutive grants, and tips for entrepreneurs listening that have an idea but are unsure where to start.

Nadia led the team’s fundraising strategy and has raised $700,000 from investors and received $400,000 in non-dilutive grants. The brand is going viral on TikTok with over 50M views and has been featured in Global News, Canadian Living, Vancouver Sun, the Kit, and more. Beyond the product, the team is taking a community-driven approach to reduce the stigma around menstrual health through education and conversations. Nadia is a member of the G20 Young Entrepreneur Alliance where she works on international entrepreneurship policy and on Startup Canada's Women Advocacy Network where she speaks with government leaders to advocate for women entrepreneurs. She has been recognized as one of Canada's top 30 under 30 leaders by Bay Street Bull and as one of The Peak's Emerging Leaders.

Marlow is transforming the way we experience and talk about periods, starting with an all organic lubricated tampon designed for smoother and more comfortable insertion. Marlow is leading the modern menstrual movement and is empowering menstruators to take charge of their health.

Resources

Episode Blog: https://thefinancecafe.ca/a-startups-journey-to-bringing-a-better-product-to-market/

Connect with Nadia

Twitter: https://twitter.com/nadialadak

LinkedIn: https://www.linkedin.com/in/nadia-ladak/

Instagram: https://www.instagram.com/nadia_ladak/

Connect with Marlow

TikTok: https://www.tiktok.com/@wearemarlow

Website: https://www.wearemarlow.com/

Sponsor

For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub

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