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Social Media Marketing for Business Owners (with Catalyst Marketing) // The Exchange #026
Manage episode 332511056 series 3193399
Kandungan disediakan oleh The Exchange with Sunil Prasad. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Exchange with Sunil Prasad atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Jessica from Catalyst Marketing joins us today to talk everything social media and digital marketing - we talked how much you should be spending as a business to market your company; what content works and what doesn't; the reluctancy of brands to allocate funds to social media marketing; what it means to build brand through social; and plenty more in between.
Thanks for coming down Jessica! Check out Catalyst Marketing here:
www.wearecatalyst.ca
INSTA: @wearecatalystmarketing
FB: @wearecatalystmarketing
LI: www.linkedin.com/in/thejessicahugh
( 00:19 ) Introduction to Jessica and her social media studio, Catalyst Marketing, and what they do.
( 01:14 ) Jessica's personal story & career background.
( 03:44 ) Having a side hustle with a full-time job and not making much extra money in order to learn.
( 04:49 ) Feeling free to fail, nurturing your innate ability to grow and explore, saying "no," and using all that to change your work environment.
( 11:39 ) What Catalyst does and why they work with clients they align with.
( 14:27 ) Marketing to older demographics [65+]
( 17:36 ) Adapting to the trends of existing social media platforms and shifting away from print and into social!
( 21:30 ) Separating "sales" & "marketing" from each other and what 'building brand' really means.
** ( 25:58 ) Q&A begins
* ( 26:01 ) How much is an appropriate amount to spend on digital marketing (ie, Facebook & Instagram ads)? Do you cap it at a certain amount?
* ( 29:39 ) I run a digital marketing agency and have plans on expanding it soon... curious on where I can find people to hire or source out to. Any particular websites that are good besides Upwork?
* ( 35:40 ) Feelings on the term "boss babe" or "business babes" and the like?
* ( 39:07 ) How much would it cost to start a goods delivery business?
* ( 42:59) What would be a good special offer for a taco or breakfast place? Basically something that someone can claim on Facebook and come in and use in-store.
* ( 45:04 ) I own an e-commerce CBD business and I need to bring traffic to my website, but I am unable to run paid ads on social media because they'll shut me down... I need to get this moving quickly, any ideas?
* ( 51:04 ) If you were just starting out an agency, what would you do to grow in the beginning? What did you do? What would you do differently?
54 episod
Kongsi
