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S2 Ep3 Sean Johnson on the roll of UX in design and asking the right questions
Manage episode 410865266 series 3122060
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On today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!). In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions, good design processes, can A/B testing work in brand design?, how you should stop caring what other designers think and the age old argument for just sending the client one concept.
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