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S1 Ep 4 - Andy Clarke on branding through content, storytelling and an editorial approach
Manage episode 410865271 series 3122060
Kandungan disediakan oleh Elizabeth Elcoate. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Elizabeth Elcoate atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.
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