E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates
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Kandungan disediakan oleh Kailin Noivo / Filip Slatinac and E-commerce Experts. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kailin Noivo / Filip Slatinac and E-commerce Experts atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore
- How to monitor conversion across multiple brand and geographic channels
- Whether you should have a centralized database for multiple brands
- How to avoid going too far with personalization
- Whether loyalty programs are a worthy investment
55 episod