Filtering Through Industry BS with Cliff Zlotnik

The DYOJO Podcast

On a daily basis, intentional restorers are flooded (pun intended) with tidal waves of information. If a restoration contractor wants to learn and perform their duties in a manner that is in step with the best practices in their industry, they have to filter through a lot of misinformation (dare we say, BS). Founding Father, Cliff Zlotnik, shares his perspective on how modern restorers can get a clearer grasp on solid information so they can form and train stellar habits for serving their clients in need.

In a video clip from The DYOJO Podcast Episode 96, Cliff says, “I think a lot about complication. People can be made to feel helpless. I think that's what happens with a lot of these products. They give you this really sophisticated sales pitch. There are all kinds of numbers with equations and math, and none of us are good at math. People figure that they don't understand it. Therefore, the person who invented it is smarter than them. But it’s not necessarily true.”

Cliff, who has heard it all in his decades of working in this industry, says that filtering through industry information begins with a simple question. He says, “Ask them to explain to you simply. How does it work? Imagine that I'm a six-year-old and explain it to me.” Mr. Zlotnik says if this test was good enough for Albert Einstein it should be good enough for our industry. He continues, “If these people cannot explain it to a six-year-old, they don't understand it themselves.”

Tune in Thursday for the full discussion with Cliff and several others as we discuss the importance of job site documentation. The DYOJO Podcast - Helping contractors shorten their DANG learning curve.