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11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)
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Kandungan disediakan oleh Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.
To download a copy of the eBook containing the study findings, visit this link.
DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.
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