))
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
How to Build a Business from Scratch with Jay Perkins
Manage episode 354001076 series 2385502
Oleh Scalable Media Network ditemui oleh Player FM dan komuniti kami - hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio distrim secara langsung dari pelayan mereka. Tekan butang Langgan untuk mengesan kemas kini di Player FM, atau tampal suapan URL ke dalam aplikasi podcast lain.
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.
But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.
Today's guest has had his share of mistakes growing his brand and he's here to share it all.
The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.
Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.
Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.
In this Episode:
02:18 How did Jay niche down with his brand of kettlebells?
05:47 Operational requirements for brands like Kettlebell Kings
09:21 Making mistakes along the way until you become ready to scale
11:43 How do you cultivate people to come back after their first purchase?
16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business
19:01 Building the connection with Living Fit and Kettle Kings brands
24:34 What paved the way for Jay deciding on the next best thing for the business?
Connect with Jay Perkins:
- Website
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
Linkedin: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
339 episod
