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How to Build a Business from Scratch with Jay Perkins

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Manage episode 354001076 series 2385502
Kandungan disediakan oleh Scalable Media Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Scalable Media Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.

But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.


Today's guest has had his share of mistakes growing his brand and he's here to share it all.


The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.


Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.


Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.


In this Episode:

02:18 How did Jay niche down with his brand of kettlebells?

05:47 Operational requirements for brands like Kettlebell Kings

09:21 Making mistakes along the way until you become ready to scale

11:43 How do you cultivate people to come back after their first purchase?

16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business

19:01 Building the connection with Living Fit and Kettle Kings brands

24:34 What paved the way for Jay deciding on the next best thing for the business?


Connect with Jay Perkins:

- Website

- LinkedIn


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 episod

Artwork
iconKongsi
 
Manage episode 354001076 series 2385502
Kandungan disediakan oleh Scalable Media Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Scalable Media Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.

But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.


Today's guest has had his share of mistakes growing his brand and he's here to share it all.


The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.


Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.


Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.


In this Episode:

02:18 How did Jay niche down with his brand of kettlebells?

05:47 Operational requirements for brands like Kettlebell Kings

09:21 Making mistakes along the way until you become ready to scale

11:43 How do you cultivate people to come back after their first purchase?

16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business

19:01 Building the connection with Living Fit and Kettle Kings brands

24:34 What paved the way for Jay deciding on the next best thing for the business?


Connect with Jay Perkins:

- Website

- LinkedIn


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 episod

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