Manage episode 343314116 series 2394638
Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform.
On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing.
Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth.
Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money.
IN THIS EPISODE, YOU'LL LEARN:
- The future of TikTok advertising
- Why marketers should care about TikTok
- How the TikTok algorithm works
- Comparing TikTok advertising to other social media sites
- The first step to creating content for TikTok
- TikTok hook ideas for viral videos
- Cost of hiring a TikTok influencer
- How to plan content for Instagram and TikTok
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
[Free Download] DigitalMarketer's Canva Holiday Promo Pack
Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!