Building an Iconic Brand: Lessons in Community Led Growth for Startups | Interview with Lloyed Lobo, WSJ Bestselling Author, From Grassroots to Greatness

The Digital Workspace Works Podcast

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Join Ryan as he dives into the world of Community Led Growth with entrepreneur, community builder, and Wall Street Journal Best Selling author, Lloyed Lobo. Lloyed, known for co-founding Boast.AI and Traction, explores the transformative power of communities in his latest book, From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth.

In an age where traditional marketing is losing its impact, Lloyed argues that thriving communities are the ultimate asset for any business. Discover the 13 game-changing rules that can take your company from obscurity to greatness, drawing inspiration from iconic brands like Apple, Atlassian, and Harley-Davidson.

We'll tackle fundamental questions: Why do some companies inspire cult-like followings while others fade into obscurity? Is a great product enough to succeed in today's market?

Lloyed's book and experiences reveal that the future of successful brands lies in what their community says about them, not what they say about themselves. Unleash the full potential of your business with Lloyed Lobo's expertise in Community Led Growth. Tune in for an eye-opening conversation that will change the way you approach business in today's evolving landscape.

Meet Our Guest
Lloyed Lobo cofounded and helped bootstrap Boast.AI to 8 figures ARR. Boast is a fintech platform that provides businesses with R&D and Innovation funding. He also cofounded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators. Traction is a global community that brings leaders behind the fastest-growing companies such as Shopify, Atlassian, Twilio, MailChimp, Github, Intercom, Calendly, Zapier, and more to share learnings on how to build and scale companies via podcasts, meetups, retreats, and conferences. Prior to Boast.AI and Traction, Lloyed ran product and go-to-market for a number of early stage startups. He's been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. Lloyed is a software engineer by education, and a community builder by passion. Followed Lloyed on LinkedIn.

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