Top digital marketing tactics for manufacturing companies

The Digital Marketing Podcast with Mandar Marathe

Manufacturing companies are not focused on digital marketing techniques. Lets say you are a spare parts supplier to the automotive industry or lets say a sterilizer equipment manufacturer for hospitals / medical facilities, you can drive leads and inquiries for your business using digital marketing. Here are 4 tactics you can leverage:

1. Have a remarkable website: Your website is your business card. Most of your customers who want to would want to do business with you, would visit your website first. It is imperative to have all your product information listed on your site along with product catalogs / product brochures available in a PDF downloadable format. Also, you would want to have up-to-date contact information listed on your site. Your content should speak to your buyer persona or your target audience - use language and visuals that would appeal to them.

2. SEO: Not many manufacturing businesses are focusing on SEO or producing content that can be indexed by search engines. Have a blog on your site and write thought leadership related articles.

3. LinkedIn Ads: LinkedIn is a goldmine for B2B marketers. For manufacturing companies, you can find your audience via LinkedIn Ads. Whether its Purchasing Managers or key decision makers, you can target them with LinkedIn Ads - using designation, role, location or years of experience targeting makes it possible to reach the right target audience.

4. Niche Industry Websites: Lets say you are a business selling electric water heaters or premium wood for the building / construction industry, then websites such as ArchitecturalDigest.com or ElleDecor.com should be your focus. These are websites that are visited by architects, your target audience. You can write guest posts on these websites or advertise via Google Ads / direct buys.