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Kandungan disediakan oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Behavioural Science for Digital Marketing

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Manage episode 416238934 series 2427536
Kandungan disediakan oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science.

Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode!

--

Show notes: https://targetinternet.com/resources/behavioural-science-for-digital-marketing

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

  continue reading

192 episod

Artwork
iconKongsi
 
Manage episode 416238934 series 2427536
Kandungan disediakan oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Daniel Rowles, Ciaran Rogers, and Louise Crossley atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science.

Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode!

--

Show notes: https://targetinternet.com/resources/behavioural-science-for-digital-marketing

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

  continue reading

192 episod

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