Culture Case Study: 5 Years Later | Joe Camberato, CEO National Business Capital

The Delivering Happiness Podcast

In this episode we talk with CEO of National Business Capital, Joe Camberato. Joe discusses his decision to take time to shut the business down for two full days, five years ago to go through a culture masterclass. He recalls that at the time he and his team were thriving, the business was growing and succeeding at it's pinnacle, and the culture actually felt great.
Joe was hesitant to pause momentum when things were going so well, but his concern was keeping the great culture they had while the business continued to grow and they added more team members. We talk to Joe about what his hesitancies were in going through a culture renovation and how National Business Capital's culture is doing today.
Joe recounts the difficulty in laying off and furloughing staff during the pandemic and how the culture foundation they laid five years ago has helped them navigate this tumultuous time and bounce back stronger.
Joe Camberato has a passion: Helping small businesses grow – really helping them grow.
His passion has defined an entrepreneurial journey that began in his spare bedroom in 2007 where, after discovering a world of private lending that few small business owners knew existed, Joe turned his fascination into a business. Its mission: understand a client’s needs, match them to the right lender, do it fast & with integrity.
Today, as the nation’s unrivaled FinTech Marketplace, National Business Capital & Services has secured over $1 Billion in business financing and embraced a visionary focus: Innovating the Way Entrepreneurs Grow.® As Joe was helping businesses finance their growth, he grew his to 100+ employees without private equity. Along the way he learned a lot about how to architect a business to scale.
Now, in addition to providing access to funding, he helps clients learn how to build businesses that run themselves, by working “on them” not in them. His passion has also inspired him to build “GrowByJoe” on YouTube to share his insights, along with his seat on Forbes Finance Council and he is also an active member of YPO. In 2020 Joe’s vision has new meaning as National is helping small businesses weather the COVID crisis and adapt to thrive in the post-pandemic ‘new normal’.
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