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The Journey of WCD to Curavate: A Discussion with COO Lindsay Duprey
Manage episode 388186034 series 3404189
Kandungan disediakan oleh Gary Pageau. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gary Pageau atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Get ready to uncover the transformative journey of WCD as it expands with Curavate, a personalized print fulfillment venture. Our guest, Lindsay Duprey, COO of WCD, discusses with Gary Pageau of the Dead Pixels Society the tale of this evolution that expands from a film and digital lab to a full-fledged print powerhouse. Duprey shares the unique customer-focused approach that WCD has adopted and highlights how they've co-created solutions with clients, enhancing their customer service experience.
Duprey explores the creation of Curavate, an internal startup within the longstanding family-owned WCD, focusing on the wall decor market. Duprey deciphers the nuances of the branding process, the potential of tapping into the US market, and the wide range of products Curavate offers. Lastly, we delve into the brand's marketing and pricing strategy, shedding light on its playful persona, the challenges of pricing, and its aim to provide value while maintaining a mid to higher-end positioning.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
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1. Transforming WCD Into Curivate (00:00:02)
2. Pivoting Business With Curavate Rebrand (00:11:19)
3. Curavate Marketing and Pricing Strategy (00:20:59)
168 episod
Kongsi
