Strategies for Business Success: Insights from Beate Chelette

The Dead Pixels Society podcast

Have an idea or tip? Send us a text!

Ever wonder how you can take your business from good to great? In this week's episode, Gary Pageau of the Dead Pixels Society is joined by Beate Chelette. She shares her remarkable journey from Elle Magazine photo editor to distinguished business owner. Listen as Chelette explains how she skillfully navigated the changing landscape of the photography market, identifying early signs of commoditization and adapting her business strategy accordingly. Today, she is also the host of the Business Growth Architect podcast.
Chelette offers us a first-hand account of her transition to business ownership, and the challenges she encountered along the way. Among these were the inherent issues with subscription models that led to copyright disputes and the complexities of selling her business. She enlightens us with her negotiations with industry giants like Corbis and Jupiter Images.
She also discusses the crucial task of aligning offerings with market needs. With real-life examples from my own journey of rebranding and retooling my program, Airtide Avatar, we discuss the importance of understanding the customer's mindset. Plus, we dive into creative marketing strategies and how to position your products to create valuable moments for customers.

Energize your sales with Shareme.chat, the proven texting platform.

ShareMe.Chat
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at [e-mail]
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Bab

1. Stock Photography (00:00:02)

2. Subscription Models and Selling a Business (00:06:29)

3. Adjusting Services to Market Needs (00:13:47)

4. Creative Marketing Strategies for Engaging Customers (00:18:40)