Digital Content and Marketing ROI Decoded with Sara Nay, Duct Tape Marketing

The Dead Pixels Society podcast

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Ready to streamline your marketing and avoid shiny distractions? Our guest, Sara Nay, COO of Duct Tape Marketing and founder of Spark Lab Consulting, shares her knowledge, adding layers of insight on how to make your small business marketing more effective, with Gary Pageau of the Dead Pixels Society. Nay takes us through the history of Duct Tape Marketing, their systematic approach, and the Marketing Hourglass concept that helps guide your customers on their journey. She drives home the importance of understanding your target audience and resonating with their needs while underlining the need to focus your marketing efforts for maximum impact.
Ever wondered how to measure ROI when exploring digital content and marketing? Nay provides enlightening insights into this aspect, exploring different avenues available to small businesses from hiring an in-house marketer to outsourcing a fractional CMO. We also delve into the customer journey, the art of tactfully building a referral base, and ensuring a great experience for your customers every step of the way. Nay emphasizes the necessity of having a well-run business foundation for your marketing to be fruitful.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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1. Marketing Strategies for Small Businesses (00:00:02)

2. Effective Marketing Strategies and Avoiding Distractions (00:08:03)

3. Customer Journey and Building Referrals (00:15:33)