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The Data-Driven CMO: La Quinta Inns and Suites
Manage episode 310560226 series 3051809
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Opera solutions' sales executive John Kelly interviews LaQuinta Inns and Suites' CMO Julie Cary about the data challenges she and her company face. They discuss how to break down data silos and connect disparate data within the system. They also explore how the role of the CMO has changed and new ways to effect data-driven change throughout the organization.
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