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How AI Took Over Google Ads in 2022 and What's Coming Next in 2023
Manage episode 350876543 series 3419254
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This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research.
IN THIS EPISODE, YOU'LL LEARN:
00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies
00:06:39 Maximizing Performance With In-market Audiences
00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022
00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes
00:21:09 Conversion Farming: A Feedback Loop For Website Value
00:26:31 Maximizing Performance For A Strong Finish In 2022
00:31:26 Google's Big Change In Data Management And Targeting
00:34:31 Google's Ability To Identify Intention Behind Search Improving
00:37:58 Decreasing People's Use Of Channels For Improved Clarity
00:42:27 Maximizing YouTube Potential With Data Analysis
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