NielsenIQ Services for Emerging Brands with Kenny Juskowiak

The CPG Guys

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.
This episode is sponsored by NielsenIQ.
Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/
Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online : https://nielseniq.com/global/en/
Here's what we asked him:
1. Let’s start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ?
2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way?
3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix?
4. We just saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them?
5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them?
6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?.
7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you?
8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward’ - how do you see small brands competing in today’s over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?
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