183: Get More Sales with Organic PR with Gloria Chou

The Cosmic Business Podcast

I see my clients constantly needing help to get the word out about their businesses to get more sales. Today’s guest will help us in the critical area of public relations, which comes down to how we are seen in the media. Join us to learn more!

Gloria Chou is an award-winning PR strategist who wants to help you, your products, and your services be seen in the media. Gloria hosts the top-rated Small Business PR Podcast and is known for her untraditional, yet proven, approach to PR, making visibility and media access within reach for anyone. She likes to help BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following Her strategies have earned small businesses in nearly every industry and niche over a billion organic views and features in outlets like The NY Times, Oprah’s Favorite Things, Vogue, and Forbes–all without a “pay to play” component. This former US diplomat-turned-small business advocate has been on over 100 podcasts and was named Pitchwriting Expert of the Year in 2021 as part of The Influential Businesswoman Awards and a Forbes’ Next 1000 Honoree.

In this episode, you’ll learn what PR is, how to pitch yourself, and how to get organic PR. We also discuss pivoting your business and working while “life is life-ing,” along with the role of intuition in business and how to honor and create spaciousness.

Show Highlights:

• Understanding PR as sacred work
• Gloria’s PR work (organic and earned) vs. traditional PR
• Why Gloria is a unicorn in the PR world as a disruptor with unconventional methods
• Tips for making a successful pitch to journalists
• The elements of a pitch that gets a response: (CPR) Credibility, Point of View, and Relevance
• Gloria’s path to a PR career after feeling stuck in government bureaucracy
• Gloria’s birth chart that shows highlights of being a communicator, disruptor, and entrepreneur
• Paula’s advice to Gloria, based on her chart and what’s coming next
• Making a pivot in business and what Gloria’s experience shows
• Building a business from a place of serving vs. a “more, more, more!” motivation
• Creating spaciousness for new opportunities
• Feeling comfortable and confident in making pitches (It all comes down to mindset!)
• The role of intuition and movement in Gloria’s business
• Running a business when “life is life-ing”
• Tips to pitch yourself and be visible
• Hear Gloria’s answers to rapid-fire questions about helpful advice, her morning routine, and what she’s reading and recommending.

Resources:

Get 1:1 astrological support to align with your purpose, assess compatibility, and find auspicious timing for launches and sales in a day-long. Can potentially be in person. Only 5 spots are available in the fall. More info here.

Get your free Heal Your Money Karma checklist & training here.

Get the 2025 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.

Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up HERE.

Join the newsletter for my weekly Resonance Love Letters. Get these exclusive Friday emails with tips on your business, astrology explained, and behind-the-scenes of running a multi-six-figure business! Sign up here.

Follow Paula on Instagram @weaveyourbliss for astrological insights, marketing tips, and behind-the-scenes looks at Weave Your Bliss. Paula loves connecting with you there - send her a DM!

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Connect with Gloria Chou

Website, Gloria’s FREE, on-demand Masterclass, and Instagram

Books mentioned

The Creative Act: A Way of Being by Rick Rubin

The Mastery of Love by Don Miguel Ruiz

The Soul of Money: Reclaiming the Wealth of Our Inner Resources by Lynne Twist